Paid placement

Paid placement
An advertising program where ads are guaranteed to appear in results of particular search terms. Higher rankings can usually be achieved by paying more. Search networks such as Yahoo! and Google set up auctions where keywords and phrases are assigned a cost-per-click fee.

Audio and video glossary. 2014.

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  • Paid Ranking — Dt. Bezahlte Positionierung . Aufnahme in die Ergebnisseiten einer Suchmaschine ähnlich wie beim Paid Placement. Im Unterschied zum Paid Placement werden die Paid Ranking Suchergebnisse nicht deutlich gekennzeichnet, so dass diese kaum oder gar… …   SEO Wörterbuch

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  • Pre-IPO Placement — When a portion of an initial public offering (IPO) is placed with private investors right before the IPO is scheduled to hit the market. Typically, these private investors in a pre IPO placement are large private equity or hedge funds that are… …   Investment dictionary

  • product placement — noun : the appearance of a product as a paid advertisement within a television program or film * * * ˌproduct ˈplacement 7 [product placement] noun uncountable, co …   Useful english dictionary

  • product placement — noun Date: 1982 the inclusion of a product in a television program or film as a form of paid advertisement …   New Collegiate Dictionary

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